How to Perform Product Research on your Invention Ideas, steps you can take to conduct product research on your invention idea.

  1. Identify your target market: Determine who your potential customers are and what their needs and preferences are. Consider demographics, psychographics, and other relevant factors.  Perform Product Research for your Invention Idea on Amazon, Walmart, Etsy, App store, local stores or wherever your Invention Idea may be sold.
  2. Analyze the competition: Look at what similar products are already on the market and how they are priced, marketed, and distributed. Identify their strengths and weaknesses.  Identify contacts in the company for licensing, business development, and sales.  Find them on LinkedIn.
  3. Determine the unique selling proposition (USP) of your product: What makes your invention idea stand out from the competition? What benefits does it offer that other products do not?

perform product researchBy conducting thorough product research, you can determine whether your Invention Idea is already for sale in the market.

If yes, purchase the product and support an inventor like you.

If no, proceed to the next step.

Return to Invention Process